Hudl and StatsBomb Combine Expertise to Transform Advanced Data Analytics

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We’re delighted to announce that we are bringing StatsBomb into Hudl’s industry-leading ecosystem of integrated video and analysis tools.

We believe that together we will give global football and American football teams deeper actionable insights, simplify workflows, and take their analytics capabilities to the next level.

By pairing StatsBomb’s advanced data sets, innovative visualizations and powerful user interface to Hudl’s integrated suite of video and data solutions, we are coming together to create the most holistic view of team and player data to ensure the ability to seamlessly capture, analyze, and act.

Our goal is to build the world’s most advanced data and video platform, so that we can make every moment count for athletes and coaches. With the acquisition of StatsBomb, we are taking a giant stride forward in achieving that goal.

StatsBomb: From Blog to Data Champions

Founded in 2013, StatsBomb has grown into a global data business, offering advanced sports data solutions primarily for football and, more recently, American football.

StatsBomb has pioneered advanced data models and collection techniques, transforming football analytics with new metrics and innovative visualization tools. In 2022, StatsBomb expanded its rich data analysis into American football, leveraging their renowned expertise to deliver smarter insights to a second sport.

Hudl and StatsBomb together will combine detailed in-game athlete data and video. This will be presented with easy-to-use visualizations to enhance football strategy and player recruitment with state-of-the art tools.

“Together with StatsBomb, we’re unlocking more workflows with deeper team and player data. I’m excited our customers will have access to this critical data in one platform to improve the performance of their teams and change the way they see the game,” shared John Wirtz, Hudl Chief Product Officer.

More Data Points, Higher Accuracy, Better Insights

The addition of StatsBomb to the Hudl ecosystem significantly enhances the quality of data available for football and American football teams across the world.

In football, exclusive metrics such as pressures and pass footedness, and advanced models like On-Ball Value and xPass, will allow teams to derive key insights. In American Football, advanced metrics such as Offensive Lineman Block Duration and Completion Rate Over Expected (CPOE) provide detailed understanding of everything that happens on both offensive and defensive lines.

StatsBomb’s advanced metrics and positional 360 data, adds visible teammate and opposition locations to every event, combined with Hudl video will give vital added context to key moments, transforming how coaches and analysts see the game. 

We’re excited about how integrating StatsBomb data deeply into our existing analysis tools like Sportscode and Insight will produce the in-depth insights that elite customers increasingly expect from their data providers.

Cutting-Edge Visualizations Bring Analysis to Life

StatsBomb’s arrival brings enhanced visualization tools, enabling faster interpretation and presentation of key insights.

Whether it be a Pass Placement chart of receivers catch radiuses or a comparison radar between two strikers, the easy-to-use visualizations will boost your ability to analyze, communicate and make decisions, streamlining analysis and recruitment workflows.

In addition, StatsBomb’s live football data platform will provide customizable dashboards to assist match day analysis.

Hudl and Perpetual Improvement

The most effective workflows in sports require top level data and high quality video, working together in tandem to produce the best insights possible. By combining StatsBomb data with Wyscout and Hudl’s databases of video, seamlessly integrated with performance analysis tools including Hudl Sportscode, WIMU and Recruit, we’re ensuring customers have everything they need at their fingertips.

As we complete the integration of StatsBomb in the coming weeks and months, you're going to feel value from the two companies joining forces and we’re really excited to share what’s next. 

We feel we’re creating the most comprehensive and innovative data set on offer, which in turn is going to ensure that every club is making powerful, data-driven decisions every day.

We aim high because our current and future customers deserve the best and the arrival of StatsBomb into the Hudl ecosystem enables us to continue delivering on that promise.